LO2: Identifying client questions and amending pitch

One important aspect of my magazine I must consider is what potential questions the client will have so that I can cover them in advance in the pitch. Successfully doing this will leave a much better taste in their mouth after the pitch so that they respond more positively to my ideas. 

What questions the client could ask about your pitch:

- Clarify the intent of budget. As this is a very important factor that plays into the reception of the pitch, this is something I have already worked into the slideshow. 

- Frequency of publishing. Frequency of publishing is important for understanding how exactly SUIT magazine will operate in the real world. However this information isn't large enough to warrant a whole slide dedicated to the info, as it may cause my audience to start to get bored if I drag out the pitch focusing on smaller insignificant details over important need-to-know information which comes later in the pitch (such as costs). As a result, this information is already organically worked into the target audience slide so that the audience pick up on it, but aren't getting their attention taken away from the rest of the pitch.

- What is the niche of my magazine that functions as a unique selling point? This is a very important aspect of my magazine that I covered in my proposal but not really at all in the pitch. Its important as, although the business genre isn't as overly saturated as other genres, there are still plenty of magazines that are much higher regarded by the public so, for the magazine to be picked up, it would need an effective unique selling point that allows me to fulfil a niche in the genre so that the magazine is worth being read by my TA. As a result I created the additional slide below to focus on my unique selling point that's very important in making the pitch a success.

- Content Strategy. Another important area my audience may ask about is the content strategy. The content strategy is important as it details what I will be doing to have the magazine be seen and read. Creating the powerpoint about the niche I am fulfilling allowed me to easily lead the PowerPoint into a content strategy slide as my niche plays an important role in how I will be distributing my magazine; through placing them in areas of commute where my audience are often found.